Future of Web Design 2007: Creating award-winning online marketing campaigns
Wednesday, April 18, 2007Comment, or trackback from your own site.
Creating award-winning online marketing campaigns
Joshua Hirsch, Minister of Technology @ Big Spaceship
Not a web design shop
Not a flash shop
Not a production house
Not an ad agency
‘Digital creative agency’
Don’t pigeon-hole people into roles. [a LOT of time emphasising this]
Good old-fashioned storytelling / creating an experience around a brand
Guitar hero in the office is the key to their success [hint hint]
Ownership of the work, don’t employ freelancers
Producers instead of project managers so that they feel like they’ve made creative decisions [aww]
Brainstorming meetings includes someone from every part of the business. Anyone can have an idea.
- everyone has an equal voice from intern to senior mgmt
- everyone feels like they own it a bit
The last 5% - if your ideas are incorporated you’ll be more passionate about it
They don’t have a ‘pens down’ moment. Detail is what makes things good.
Collaboration
Office designed for collaboration, soft areas
Example: The Big Reel
Target bought all the screens on times square on NYE, Big Spaceship created animations for the screens
Motion reel for people interested in doing the work (just spec work around other projects)
Review session to edit down the ideas
Developers doing animation etc
Example: Nike Air
Keyboard controls control flash animation of athlete animations - crazy animations, some of which are videos, some are vector animations, some are programmatic elements within flash - convergence of different skills in one creative product: http://www.nike.com/nikeair/us/?sitesrc=uslanding
Interactive shoe specs too
visualiser demo for loads of flash effects http://labs.bigspaceship.com/apps/visualizer/beta1_2/visualizer_demo.html
Green screen space to create videos of eg athletes running
