Simon Pearson - minor9th.com

Future of Web Design 2007: Finding your creative vein

Wednesday, April 18, 2007

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Finding your creative vein
Brendan Dawes (magneticNorth)

Some of Brendan’s ideas for inspiration…

Reinhold Messner – Murdering the impossible (National Geographic article)
Big risk-taker: first man to climb everest without oxygen.
Most inspirational thing :it wasn’t about the mountains – not a naturalist – he’s interested in the interaction between the man and the mountain. Or something.

Shame – western, 1952. Great movie.
Two different edits – apparently more interesting when pause is left in gun-slinging scene – adds to tension

WordPress – when you delete stuff, the post glows red before it disappears. Is this reassuring? Tenuous link with the cowboy scene.

Bookshop! With a fireplace. Owner wraps up books in brown paper and string. How exciting! A micro journey. [Apple product experience a good example]

http://www.diesel.com/submityourself/
Tags hanging from the sky with other peoples’ sacrifices on them – despite it being quite difficult to submit a sacrifice. The experience drew the users in.

Deal or no deal
The genius of it – it could be over in an ad break, but it’s on for an hour
American version – silver briefcases and beautiful women, doesn’t work as well
Beauty of it – the sign is locked in a red box, and all open the box in the same way
Detail – important

Trains
Receipt + p.t.o. + origami swans (swones). p.t.o. makes it exciting – suspense

Constraints are good

Things we make should be like magic – reinvent interfaces (eg amount of playdoh to control speed of movie etc)

Edgar Allan Poe

They who dream by day are cognizant of many things which ecape those who dream only by night.

(we should all work in our pyjamas)


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