Simon Pearson - minor9th.com

Future of Web Design 2007: 15 things in 15 minutes

Saturday, April 21, 2007

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15 things in 15 minutes
Steve Pearce from Poke London

Good design – fiddle until you get it right. It’s about giving the user pleasure (ooh, err)

1) Our home
Google Earth – like science fiction! Getting better resolution too. Archive, also. In schools.
Crisis in Darfur – puts events in perspective by putting them on a map – closer to the news

2) Travel
kayak.com – unbiased flight search engine – pings back best/cheapest flights. autofill, inline info on results, interesting stats
filtering flight time, name your price to find out exacty where you can go for your money

3) Environmental conscience
howies.co.uk – business with a conscience – tell their message through their products, get the basics right
experience beyond the site – nice returns form with your item. And they have fun.

4) Shopping
topshop.com – updates daily (daily fixes with RSS etc) to showcase the conveyer belt of new content which comes on stream, blogs and editorial features, video podcasts too.
Design manual for topshop.com – inspirational bedtime reading, with some suggestions for future improvement

5) Security
London fashion week – 2 laptops nicked and pictures uploaded to flickr
Undercover – bad news for thieves! Mac gets stolen, report stolen by using your unique ID… stoen laptop calls home, sends location… and takes a photo of the thief

6) Your online activity
garlic.com – track sensitive info, credit ratings. Revealing

7) Social money
zopa – borrowing/lending directly from people
it’s open and transparent

8) Wealth
globalrichlist.com – your global richlist ranking – social comment to spur people on to donate money – used in schools.

9) Learning
designing interactions by Bill Muggridge. Ask users to mumble to themselves whilst talking through stuff

10) Users in control – creating passionate users
Canyon of pain going from a beginner to an advanced user

11) DIY – travel.dk.com

12) Create positives out of negatives – helpful error messages

13) Web is like a teenager – attitudes have to mature, doodling…

14) Doodling – drawing knobs – cock-a-doodle.com (sex witha miner is particularly amusing)

15) Poke – like everyone else – are hiring


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