Future of Web Design 2007: Maximising Consumer Engagement Online
April 18th, 2007Maximising Consumer Engagement Online
William Rosen
Engagement - acitive state of focused attention during an exchange of value between consumer and business
Why does engagement matter to marketers?
- Frames the future of connectinos between consumers and brands
- It better defines effective comunication with customers
Begin by modeling consumer behaviour / experience
- What are their goals / process to achieve […]

