15 things in 15 minutes Steve Pearce from Poke London Good design – fiddle until you get it right. It’s about giving the user pleasure (ooh, err) 1) Our home Google Earth – like science fiction! Getting better resolution too. Archive, also. In schools. Crisis in Darfur – puts events in perspective by putting them [...]
Thoughts from a designer Jon Harris, User Experience evangelist Microsoft: hard to use unintuitive ugly designed by Engineers Rich vs reach – choosing the right experience Windows Presentation Foundation – allows designers and develoeprs to work together Vista gadgets ASP.NET AJAX – framework, hmv digital uses this Silverlight – rich interface stuff Expression studio – [...]
Standards vs Flash Florian Schmitt, (Hi-ReS!) & Jeff Croft, (World Online) Jeff – Two random reasons for using web standards Reason 2 – needs to provide tons of content presented in a way users expect they need to learn how to navigate the site eg marketplace site for laurence, kansas Florian – uses flash Reason [...]
User Centered Design for Evolving Products Ryan Freitas, Adaptive Path What Ryan does: introduce teams to design principles that can improve the quality of their process and their products. plazes.com – geolocation service. Website is a bit of a mishmash. Not streamlined enough. Need to evolve. 1) Evolution and product design “The web is moving [...]
Branding and identity Rei Inamoto, AKQA Impressive portfolio… AKQA – huge company – SF/LDN/NY/DC/Shanghai 200 people in London, 500 people globally Don’t think of themselves as designers etc They create ideas that solve client’s problems – slightly bigger perspective. 26% of people remember what they hear 43% of people remember what they see 67% of [...]
Designing for developers Andy Clarke, Stuff and nonsense http://stuffandnonsense.co.uk/downloads/fowd.zip “it doesn’t matter the colour of the car, but what goes on beneath the bonnet” – billy bragg – a lover sings Sums up the divide between visual designers and developers Top Gear cool wall but for websites Are Yahoo cool? No. Yahoo are moving up [...]
Creating award-winning online marketing campaigns Joshua Hirsch, Minister of Technology @ Big Spaceship Not a web design shop Not a flash shop Not a production house Not an ad agency ‘Digital creative agency’ Don’t pigeon-hole people into roles. [a LOT of time emphasising this] Good old-fashioned storytelling / creating an experience around a brand Guitar [...]
Integrated design across different media Nat Hunter, airside LemonJelly Director of airside is in LemonJelly so good thing. Record sleeves – way to engage people through interaction Good to surprise people, give them something they don’t expect (hopefully nice things) Nice moment when you find the CD Live shows experience – given a lucky bag [...]
Maximising Consumer Engagement Online William Rosen Engagement – acitive state of focused attention during an exchange of value between consumer and business Why does engagement matter to marketers? – Frames the future of connectinos between consumers and brands – It better defines effective comunication with customers Begin by modeling consumer behaviour / experience – What [...]
Adobe Apollo Mike Downey Apollo allows developers to deploy rich web apps to the desktop through a runtime environment Examples: EBay Desktop Adobe flex app Still able to display the user-entered HTML within the flash app Apollo uses webkit HTML rendering engine (same as Safari etc) integrated with the flash engine Nice functionality – search [...]
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