15 things in 15 minutes
Steve Pearce from Poke London
Good design – fiddle until you get it right. It’s about giving the user pleasure (ooh, err)
1) Our home
Google Earth – like science fiction! Getting better resolution too. Archive, also. In schools.
Crisis in Darfur – puts events in perspective by putting them on a map – closer [...]
Thoughts from a designer
Jon Harris, User Experience evangelist
Microsoft:
hard to use
unintuitive
ugly
designed by Engineers
Rich vs reach – choosing the right experience
Windows Presentation Foundation – allows designers and develoeprs to work together
Vista gadgets
ASP.NET AJAX – framework, hmv digital uses this
Silverlight – rich interface stuff
Expression studio – Expression Media has nice transcoding things
Designers and developers speak different languages, apparently [...]
Standards vs Flash
Florian Schmitt, (Hi-ReS!) & Jeff Croft, (World Online)
Jeff – Two random reasons for using web standards
Reason 2 – needs to provide tons of content presented in a way users expect
they need to learn how to navigate the site
eg marketplace site for laurence, kansas
Florian – uses flash
Reason 1 – knows nothing about the web, [...]
User Centered Design for Evolving Products
Ryan Freitas, Adaptive Path
What Ryan does: introduce teams to design principles that can improve the quality of their process and their products.
plazes.com – geolocation service. Website is a bit of a mishmash. Not streamlined enough. Need to evolve.
1) Evolution and product design
“The web is moving away from big sites with [...]
Branding and identity
Rei Inamoto, AKQA
Impressive portfolio…
AKQA – huge company – SF/LDN/NY/DC/Shanghai 200 people in London, 500 people globally
Don’t think of themselves as designers etc
They create ideas that solve client’s problems – slightly bigger perspective.
26% of people remember what they hear
43% of people remember what they see
67% of people remember what they experience – something which [...]
Designing for developers
Andy Clarke, Stuff and nonsense
http://stuffandnonsense.co.uk/downloads/fowd.zip
“it doesn’t matter the colour of the car, but what goes on beneath the bonnet” – billy bragg – a lover sings
Sums up the divide between visual designers and developers
Top Gear cool wall but for websites
Are Yahoo cool? No.
Yahoo are moving up to the sub-zero category apparently, Andy Clarke [...]
Creating award-winning online marketing campaigns
Joshua Hirsch, Minister of Technology @ Big Spaceship
Not a web design shop
Not a flash shop
Not a production house
Not an ad agency
‘Digital creative agency’
Don’t pigeon-hole people into roles. [a LOT of time emphasising this]
Good old-fashioned storytelling / creating an experience around a brand
Guitar hero in the office is the key to their [...]
Integrated design across different media
Nat Hunter, airside
LemonJelly
Director of airside is in LemonJelly so good thing.
Record sleeves – way to engage people through interaction
Good to surprise people, give them something they don’t expect (hopefully nice things)
Nice moment when you find the CD
Live shows experience – given a lucky bag
- bingo warmup pencil
- balloons – visual spectacle, [...]
Maximising Consumer Engagement Online
William Rosen
Engagement – acitive state of focused attention during an exchange of value between consumer and business
Why does engagement matter to marketers?
- Frames the future of connectinos between consumers and brands
- It better defines effective comunication with customers
Begin by modeling consumer behaviour / experience
- What are their goals / process to achieve [...]
Adobe Apollo
Mike Downey
Apollo allows developers to deploy rich web apps to the desktop through a runtime environment
Examples:
EBay Desktop
Adobe flex app
Still able to display the user-entered HTML within the flash app
Apollo uses webkit HTML rendering engine (same as Safari etc) integrated with the flash engine
Nice functionality
- search results kept in separate pane to the result you’re [...]
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